Asha Scaria Vettoor

Founder, Swara Leadership In Action Program

About Asha Scaria Vettoor

Hi everyone! I run the CraftHER Leadership-in-action program by @Swara - Voice of Women. Here's our IG: www.instagram.com/craftherbyswara/

I’m Asha Scaria Vettoor, an entrepreneur and Laidlaw Scholar from the University of Oxford. I run Swara, a social enterprise based in India that creates income opportunities for women through ethical fashion and storytelling. We also host CraftHER, a 6-week Leadership-in-Action program that brings Laidlaw scholars from around the world to Kerala to learn from women-led enterprises, grassroots organisations, and artisan communities.

I’m passionate about building bridges between global learners and local changemakers in my community and always up for a conversation on social entrepreneurship, ethical supply chains, or running programs in remote parts of India.

I am a/an:

Women In Business Scholar

University

University of Oxford

Laidlaw Cohort Year

2021

Area of Expertise

Entrepreneurship

I am from:

India

I speak:

English Hindi Malayalam Tamil

My hobbies/interests are:

Cooking/Baking Cycling Film & TV Hiking/walking Photography Reading Video/filmmaking

Followers

Topics

Channels contributed to:

Leadership Scholars' Stories

Rooms participated in:

Leadership in Action: Central Projects Swara Leadership in Action

Recent Discussions

Recent Comments

Comment on CraftHER LiA Week 5
Aug 18, 2026

Thank you for your very kind words, Lorelai. I love the way you see the world, such a cool mix of identifying patterns and still looking deeper. Your analytical mind that sees the bigger picture and how the whole system works and how you view all of it through lens of compassion.

It was a pleasure meeting, working with you and seeing you navigate through all these hurddles. And then also reading your blog about how you percieved it all, for real.

Hope you're getting your well-deserved rest. Looking forward to reading your final blog (wink, wink.)

Rooting for you, always.

Aug 18, 2026

Erin, I'm already missing you. It was an absolute pleasure to see you experience (and co-create really) CraftHER! Your curiosity added so much to everybody's learning. Thank you for voicing your questions with enthusiasm, no hesitation. I'm glad to have played a small role as your sounding board for your personal project. It was awesome to see it evolve.

Always rooting for you, Erin. Keep shining.

Aug 18, 2026

Oh Paris! You've created something so incredible in such a short time. Entrepreneurship is all about overcoming these kinds of hurdles and really believing in the impossible. 

So glad you had so many learnings from this experience of building. I do believe you're only getting started.

Looking forward to seeing what you do next. Hoping you're getting your well-deserved rest and wishing you all the very best, always.

Jul 30, 2026

Love your observations, Paris! And I'm sure you'll pick up the rope spinning if you have it a few weeks (or years??..... but surely you'll take less than a few decades to learn!) - also love this & I totally agree 👍 - "Archana's story isn't really about masonry, or carpentry, or hair oil. It's about what happens when women are given the tools, the funding, and the trust to keep going long after the first fight is over."

Comment on CraftHER LiA Week 4
Jul 28, 2026

Love your type A personality and couldn't agree more that there is so much work left to be done! But you've done your part so beautifully this week. Take what you've learned and go change the world. AWC is so happy with your contributions .

Jul 28, 2026

"One thing I’ve noticed across every organisation we’ve worked with in Kerala is that none of them are trying to “save” people. They’re creating opportunities and then trusting people to shape their own futures. That feels like a much more respectful, and much more sustainable, way of creating change." 👏👏👏

Jul 28, 2026

Thank you so much for sharing your perspective, Maria. This is exactly what the programme is designed for! Honest reflections on what you see on the ground, and real venues to express them.

Jul 28, 2026

So happy that you got to meet Sister Thresiamma 👏 Women Can!

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