About Asha Scaria Vettoor
Hi everyone! I run the CraftHER Leadership-in-action program by @Swara - Voice of Women. Here's our IG: www.instagram.com/craftherbyswara/
I’m Asha Scaria Vettoor, an entrepreneur and Laidlaw Scholar from the University of Oxford. I run Swara, a social enterprise based in India that creates income opportunities for women through ethical fashion and storytelling. We also host CraftHER, a 6-week Leadership-in-Action program that brings Laidlaw scholars from around the world to Kerala to learn from women-led enterprises, grassroots organisations, and artisan communities.
I’m passionate about building bridges between global learners and local changemakers in my community and always up for a conversation on social entrepreneurship, ethical supply chains, or running programs in remote parts of India.
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CraftHER LiA 2026 | Any questions for us?
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Fascinating research, Sophia! I love how you’re unpacking the layers of identity and showing how “being Italian” has meant so many different things across time and place. Excited to see your survey results!
This is such important work, Terrah. Thank you for centering student voices in such a meaningful way. I run a social enterprise called Swara in India, where we work to empower women by creating dignified income opportunities through fashion and storytelling. We see firsthand how financial literacy can transform lives, especially in under-resourced communities. Rooting policy in real stories makes all the difference. Cheering you on!
I’ve sent you a request on LinkedIn - your profile is great! Love the entrepreneurial energy 😄 Looking forward to following your journey here and on LinkedIn. Let me know if there’s any way I can contribute to your work.
Eedha, I really love the angle you’re taking with this research. I’m Asha. I started an ethical fashion brand called Swara when I was 22. Storytelling has always been at the heart of what we do, and it’s the reason I began Swara, to share the stories of women artisans and show what’s possible when their voices are heard.
I also run a Leadership in Action programme now called CraftHER, for Laidlaw Scholars.
Through CraftHER, I’ve seen how stories can plant hope, change how people see the world, and inspire action, a lot like the “happy endings” you’re looking at in children’s books.
I like that you’re exploring them not as an escape, but as a way to build resilience, optimism, and belief in better futures. Excited to see what you find.
Thank you for sharing such a personal perspective. Lived experiences often reveal the nuance and emotional weight that numbers alone can’t capture. I truly admire how you’re using your research to amplify voices that are too often unheard.
Such an important and eye-opening study. The contrast between rural and urban perceptions of aging, and how intergenerational relationships shape respect and care, really stood out to me. I especially appreciate the balanced view on elderly homes and the emphasis on community-based care models that honour cultural values while addressing real needs like dementia support.
My sister-in-law runs a retirement facility in Kerala, in the south of India, and I’ve seen similar tensions play out here. The balance between preserving family bonds and providing specialised, dignified care.
It’s such a nuanced conversation, and your work highlights just how much context and culture shape the solutions we choose.
Bianca, I love this approach! It reminds me of my own best learning moments. They always came from someone asking the right questions, not just giving me the answer. Guiding thought instead of shortcutting it feels like the real magic in education, and I’m so excited to see how your work can bring that to more learners.
Such an important area of research, Emma! It’s fascinating how soil mechanics sits at the intersection of so many climate solutions and how your work on modelling these interactions directly supports safer, scalable transitions. Excited to see where this leads!
Such an important project, Sara!