1. Social media influence

• The definitions of micro-influencers, influencers, and UGC.
• People nowadays are less loyal to influencers as they believe influencers only promote the products when they are paid for that.
• By analysing the audience profile of post and stories on Instagram, we could analyse the content and style that the audience are more interested in, hence making better social media content for better reach.
• Goldfish theory: change visual content every 3 econds in a video
• People connect with the personality of the human representative of the brand instead of the brand name itself 
• AB testing: test different ways in posting so we can evaluate the optimal content, style, and timing post

2. Collective impact

• Utilise individual strengths to compensate for the weaknesses of the others to achieve collective impact as a team
• Continuous communication: communicating among team members is very important, especially for Saphi which is a relatively small-scale organisation; the schedules of our volunteers are quite different, some of them are even outside Lima

3. Pitching

• Within one minute: precise and concise
• Targeting the major audience: be specific and directive
• Be persuasive to the target audience: to empathise why they need to do this. For example, our team propose an Instagram takeover for our volunteers, which is to let each of our volunteers to talk about their personal stories and connection to Quechua as well as the organisation. Instead of only emphasizing the advantages of this activity to the brand name of the organisation, we persuade the volunteers to involve by acknowledging that some volunteers may have a tight schedule or physically outside Lima, so they may not have a chance to engage in our projects, this could hence be a way for them to involve in our work to a greater extent.