As we approach opening day for the new exhibition, a considerable amount of work is going on behind the scenes to promote the exhibition and prepare it for visitors. I have mostly been working on two aspects: web marketing and guided tour development. On the web marketing side, I have been emailing various stakeholders at local art and culture magazines to try and put out announcements about our new exhibition to expand the reach of the museum. I have had to grapple with becoming more comfortable with writing in different tones in French and learning to second-guess myself less when sending professional correspondence; while professional writing is something I am well accustomed to in English, I am constantly worried about committing some type of cultural faux-pas when writing in French because I am less fluent. On the other hand, I have really enjoyed getting involved with developing the mediation text for the guided tours of the new exhibition. While the curatorial team has provided an extensive briefing on their curatorial ethos and a thorough introduction to all fourteen of the artists on show, we workshopped the content extensively to make it more engaging, accessible, natural for visitors. I also think we had to consider the highly secularised context of France when conceptualising how to explain our museum's collections and goal, which is to educate about the culture and history of a spiritual practice originally rooted in Islamic traditions. No, we are not a religious education center, and no, we are not a cult! I am excited about the prospect of mediating in the gallery itself more and getting to give some guided tours, providing me with direct experience in museum education, the field I hope to pursue after my undergraduate studies.
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