Project Outline

Using Techniques from Economics, Psychology, and Neuroscience to Identify “Low-Hanging Fruit” for Sustainability
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Working with Daan, another Laidlaw Scholar, we’re looking at interventions with potentially high environmental benefit relative to how willing people would be to adopt them through the scope of moving towards a circular economy.

This project has derived from a frustration towards the lack of practical/feasible solutions being offered by academics regarding the climate crisis, and thus cross references acceptability and environmental benefit.

Fairly quantitative, our method of measuring acceptability will be based on basic economic principles such as utility and price, with qualitative attributes and choice modelling survey designs.

We aim for this project to be a building block in a wider move to evolve economic models away from classical assumptions and thus hope to incorporate more neuroscientific aspects to draw from a wider range of disciplines.

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