I’m pleased to share that I’ve completed the first half of the Undergraduate Leadership and Research program. For 6 weeks this summer, I focused on the research component of the scholarship, working alongside Aditi Murali on our project entitled: "Identifying The ‘Low-Hanging Fruit’ Of Changes In Consumer Behaviour Needed To Facilitate The Transition Towards Circular Economies." For this research, we examined seven behavioural changes, assessing each in terms of consumer willingness-to-accept (measured by the monetary incentive required for adoption) and its environmental benefit. Behaviours where the environmental benefit outweighed the necessary financial incentive, relative to the others, were identified as "low-hanging fruit."

We gained the initial insights we were seeking, and I’ve attached the link to a summary of our research so far. We also collected a wealth of additional data that we haven’t yet had the opportunity to fully analyse. We hope to explore this more and strengthen our findings with further research over the coming year.

#Sustainability #CircularEconomy #CarbonModelling #ChoiceExperiments #Undergraduate