How to, Maybe, Be Less Indecisive (or Not)

Dr. Sheena Iyengar, S.T. Lee Professor of Business at Columbia Business School and an expert on choice, suggests we limit our options to relieve the pressure of making decisions. By Susan Shain

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Outsource your decisions

Research has shown that choices sap our willpower and lead to decision fatigue. Which might be why Sheena Iyengar, the author of “The Art of Choosing,” encourages indecisive people to pick their battles — or, in her words, “to be choosy about choosing.”

When it comes to wine, for example, all Dr. Iyengar wants is a good glass with dinner. So rather than poring over varietals and vintages, she outsources the decision to her local wine store, asking it to send her a case of surprises every few months. “Wine continues to be an actual joyful part of my life because I don’t put in the effort,” she said. “I’m happier when I have fewer decisions to make.”

Quoted from "How to, Maybe, Be Less Indecisive (or Not)," The New York Times. 

Ilyssa Weingarden

Associate Director, Donor and Prospect Relations, Columbia Business School