About Me

My name is Muhammed and I'm currently studying for my Bachelor's degree in Economics with Management at Durham University. Sustainability is a lifelong passion of mine, and I'm especially interested in exploring circular economy solutions.

Areas of Focus

For my final year research project, I'm analysing circular business models being adopted by small and medium enterprises across the UK. I'm looking specifically at capabilities in areas like supply chain management, manufacturing techniques, waste reduction strategies, and designing for the long-term.

Research Goals

By highlighting real case studies of circular SMEs, my aim is to identify best practices that can help more companies make the transition. I want to provide actionable insights for policymakers and businesses seeking to build a stronger, greener local economy.

Additional Interests

In my spare time I enjoy learning about new technologies like AI and blockchain that could enable greater circularity. I'm also passionate about spreading awareness of sustainability issues to help drive societal change.

Get In Touch

I'd love to discuss circular innovations with anyone interested in supporting this growing movement. Please feel free to reach out if you'd like to chat or have any feedback on my research. I'm always looking to learn more!