Bidemi Afolabi

Co-Founder, ProMotion
  • ProMotion
  • +353892577153
  • People
  • Ireland

About Bidemi Afolabi

I am the co-founder and CEO of Promotion Intelligence. We are changing the way consumer intelligence works.

We offer real-time, verified, consumer insights, across all retail channels, to companies, so that they can learn about their true customer, and within their category, down to the SKU level. We allow companies to uncover insights that, until now, have been unavailable. Our unique dataset gives you the opportunity to not only learn about trends in consumer behaviours but also to discover true consumer sentiment and reasoning, through targeted surveys and offers.

Our team placed 1st in Trinity College Launchbox Demo Day, and has also been accepted into multiple other esteemed entrepreneurship programmes, such as New Frontiers Phase 2, the Blackstone Launchpad Summer Fellowship and the Enactus X Citi Pathways to Progress. We are also enrolled in the DBIC Investor Ready Programme, and are happy to be based in Dogpatch Labs in Dublin.

My background in research, as a Laidlaw Research and Leadership Scholar, and experience in retail pharmacy has made me passionate about aggregating and analysing consumer insights, to provide real business intelligence to companies from industries such as FMCG, retail, food and beverage, and more. I recently qualified as a Pharmacist, and throughout my studies, I not only learned about taking a scientific approach to learning and market research, but also about the consumer, as during that time I built up more than 5 years retail pharmacy experience. I am now a qualified Pharmacist. Prior to my time in Trinity College Dublin, I was fortunate to receive a scholarship for my secondary school education in Clongowes Wood College, having previously attended St James’ CBS, James’ Street.

I was honoured to be listed as one of the ’50 People to Watch in 2021’ by The Irish Times, and the Irish Independent "30 under 30".

In terms of my other interests, I used to play football professionally, for Oxford City FC, and Corby Town FC. I'm passionate about mental and physical health and fitness, and when I'm not in the office, you'll find me reading, programming, or at the gym. 

I am a/an:

Alum: Undergraduate Programme

Area of Expertise

Entrepreneurship Pharmacy Science Technology

Research Topic


Laidlaw Cohort Year



Trinity College Dublin

I am from:

Ireland Nigeria

I speak:

English Yoruba

My hobbies/interests are:

Chess Football (soccer) Gym

I am open to participating in mentoring/buddy programmes


Influencer Of