As time passed, we arrived half way of our journey. With all the information gather from meeting with Araceli, the co-founder, and various artists, we have been working with content creation of blogs and reels from the workshops we attended. These tasks assisted us in narrowing down our ideas into two prototypes. 

1. Online - Blueprint for content creation

After reviewing the Instagram profile of Killa, we discovered is a lack of consistency and design in their posts. In addition, more techniques can be used to create a wider reach of their target audience, including but not limited to the use of trendy audios, edits, and hashtags. We hope to create a reference for using social media, so that they can publish high quality videos at all times.

2. Offline - Showcase fair in Selina

We are planning to co-organise a fair with Communidad, another team in the re-action project. As Killa wants to expand their sale beyond Peru and to the world, we believe that it would be amazing to hold connect Killa with Selina, the hotel we are staying. This enables tourists from all over the globe to get to know the stories of Killa and add the personal touch!

However, there was still a big gap from implementation. What is missing? It is our volunteers! With the help of volunteers, we can reach higher and further together! I can’t wait to work with them in the following weeks!