Journal Article Report
Arts & Humanities, Social Sciences, Research, University of Toronto

Nobody Here Was Buying It Anyway: The sacrificial SKU, demographic assignment and the material preconditions of brand deinfluencing

This paper examines brand deinfluencing from the commissioning side. Drawing on interviews with three marketing practitioners, it sets out the material conditions a firm needs before it can pay a creator to criticise a product, and the forms the practice takes where those conditions are absent.
Go to the profile of Adeetya Kakkarr
Adeetya Kakkarr
Lester B. Pearson Scholar , University of Toronto
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Go to the profile of Adeetya Kakkarr
Adeetya Kakkarr
Lester B. Pearson Scholar , University of Toronto

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