Keep Going, and People Will Eventually Follow
Joe Wicks, also known as The Body Coach, is a British fitness coach, TV presenter and author.
During the 2020 lockdown, he began "PE With Joe" on YouTube to try to help children keep fit during the COVID-19 pandemic as schools were closed. Wicks announced on his Instagram that he will donate profits from these videos to the NHS. He raised approximately £500,000.
Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream.
In November 2020, Wicks completed a 24-hour workout challenge which raised over £1.5 million for Children in Need.
Hello! I am a multidisciplinary designer and have been with the Laidlaw Foundation for over five years, working to strengthen our global Scholar community and amplify the impact of our programmes.
My work lives somewhere between design, education, and anthropology, usually with sticky notes involved. I studied Human Sciences as an undergrad and am currently doing a Master’s in Anthropology at UCL. Degrees I struggle to explain at parties.
Born and raised in Kazakhstan 🇰🇿 Outside of work? Probably in the ceramics studio, wandering aimlessly with a podcast in my ears, attempting a handstand, or watching far too much TV. Big fan of nature and very small bugs.
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