Joe Wicks, also known as The Body Coach, is a British fitness coach, TV presenter and author.
During the 2020 lockdown, he began "PE With Joe" on YouTube to try to help children keep fit during the COVID-19 pandemic as schools were closed. Wicks announced on his Instagram that he will donate profits from these videos to the NHS. He raised approximately £500,000.
Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream.
In November 2020, Wicks completed a 24-hour workout challenge which raised over £1.5 million for Children in Need.