Keep Going, and People Will Eventually Follow

Joe Wicks

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"I always had this voice in my head telling me to keep going - keep going, and people will eventually follow."

Joe Wicks, also known as The Body Coach, is a British fitness coach, TV presenter and author.

During the 2020 lockdown, he began "PE With Joe" on YouTube to try to help children keep fit during the COVID-19 pandemic as schools were closed. Wicks announced on his Instagram that he will donate profits from these videos to the NHS. He raised approximately £500,000.

Wicks was awarded a Guinness World Record for "most viewers for a fitness workout live stream on YouTube", after achieving over 950,000 viewers on Tuesday 24 March 2020 for his second live stream.

In November 2020, Wicks completed a 24-hour workout challenge which raised over £1.5 million for Children in Need.

Nikol Chen (she/her)

Digital Content Manager, Laidlaw Foundation

Hello! My name is Nikol and I look after the Laidlaw Scholars Network.

I am originally from Kazakhstan and I studied Human Sciences at UCL. My final research explored the potential effects of design on patient wellbeing in hospitals, and I also took modules such as Ethnographic Documentary Filmmaking, Anthropology of the Built Environment, Art in the Public Sphere, and other less interesting-sounding things :)

Drop me a line if you have any questions about the site, or if you'd just like to chat! I am always down to meet interesting people, so let's get [virtual] coffee ☕️

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