Driving Inclusion in Motorsport: Exploring Fan Motivations and Gendered Engagement with Formula 1 Marketing

Go to the profile of Alice New
Alice New
Student, Durham University
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Go to the profile of Alice New
Alice New
Student, Durham University

Hi! I am an undergraduate at Durham University studying psychology. I'm interested in improving inclusivity in male dominated fields such as motorsport, which is why I am researching female engagement with Formula One marketing. I hope that motorsport can continue to become a place where women feel accepted and empowered.

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