Week 3 in Poznań: Social Media Strategy & Volunteer Support

This week I refreshed Logos NGOs' Instagram presence and built volunteer-ready comms guidance, while supporting broader projects through reporting, coordination, and workshop planning.
Go to the profile of Valeria Paslar
Valeria Paslar
Laidlaw Scholar, University of Leeds
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This week in my Leadership in Action project, I focused on strengthening Logo NGO’s digital presence while supporting wider team initiatives.
On the social media side, I helped refresh our Instagram by creating a new logo and bio, developing clear volunteer brand guidelines, exploring Linktree, and starting a practical social media policy with templates volunteers can use across different events. I also edited two volunteer-made reels to help amplify more authentic, community-led content. Alongside this, I improved my use of Telegram and analysed platform statistics to finalise a social media report for a larger organisational project.
Beyond comms work, I supported a colleague by helping build an information pack for the TechnoGuard Academy project, and I contributed ideas for media literacy workshops being delivered at a camp next week. I also worked on volunteer coordination by assigning additional responsibilities, with the aim of improving engagement and productivity.
A key learning this week was around time management: balancing strategy writing with ongoing project tasks (plus a week full of meetings and interviews) slowed progress on parts of the Instagram strategy. Next week, I’m planning to protect focused work time earlier in the week and communicate progress and ideas more proactively, so collaboration and feedback can happen sooner but still proud of all that was achieved this week!
Go to the profile of Valeria Paslar
Valeria Paslar (She/Her)
Laidlaw Scholar, University of Leeds

Hey! It's so nice to connect with you. I'm a Business Management with Marketing Student at the University of Leeds and in the 2025/2026 Laidlaw Scholar Network. My research project is 'Exploring Student Perceptions and Experiences of Experiential Learning at the University of Leeds', and I'm so excited to be a part of this programme!

I'm extremely passionate about leadership, creative problem-solving and driving impact through everything I do. Alongside my studies, I'm a highly productive individual who balances multiple part-time jobs such as being a Marketing Executive, Podcast Director for Women in Leadership Society and a Social Sciences Student Ambassador.

I also love creating content around personal growth, student life and career development and utilise my platform (on TikTok and Youtube) to connect, inspire and share value. As an extrovert, I love spreading positivity both in person and online and look forward to getting to know you!

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