FROM VISIBILITY TO EDUCATIONAL IMPACT: Evaluating and growing the Accounting Streams community through digital analytics, benchmarking and user research
Led by Wenjie Zhao, supervised by Professor Susan Smith, this poster evaluates the Accounting Streams educational community, exploring how digital visibility can be converted into meaningful global accounting education impact. Using LinkedIn analytics, benchmarking and user research between 2025 and 2026, the project examines audience reach, engagement and conversion gaps.
The study identifies key performance limitations of the community’s online presence and provides practical, actionable recommendations to improve outreach and learning outcomes. This research was completed as part of the UCL Laidlaw Scholarship programme, supervised by Professor Susan Smith. I welcome feedback on this work.
student, UCL
