The Interface to Society: Fascist Graphic Design and the Second Trump Administration

This paper analyzes the weaponization of a national visual language through a comparative historical analysis of Nazi fascist aesthetics and the Trump-established National Design Studio
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Within recent years, increasing academic inquiry has been made into whether Donald Trump and his policies can be described as fascist, often comparing his administration to well-established fascist regimes as references. Less frequently mentioned in this discourse, however, are the crucial roles of graphic design and visual language each government uses to articulate its policies. This paper compares the most influential fascist visual language of the Nazis during World War II to the visual language of the second Trump administration to analyze the importance of a harmonizing design and policy in constructing a fascist government. Specifically, it looks at the Trump-established National Design Studio and its impact on the American visual language through advancements in web design, social media, and generative artificial intelligence.