Research Proposal - Impact of CSR Initiatives on Consumer Behaviour
Assessing the impact of environmental corporate social responsibility initiatives on consumer behavior in the Canadian fast-moving consumer goods industry,
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Anuj (AJ) Manchanda
(He/Him)
Lester B. Pearson and Laidlaw Scholar at the University of Toronto, University of Toronto
An ambitious student at the University of Toronto passionate about marketing, finance, and the intersection between business and social impact.
With a burning desire to leverage entrepreneurship as a means to improve underprivileged communities, I spearheaded the Rescued Glass social enterprise to tackle waste management and support Thailand's Khlong Toey Slum community through upcycling used glass bottles into innovative household items.
I find genuine fulfillment in experiencing and learning all that I can imagine. This mentality has empowered me to receive over 30 accredited licenses and certifications and pursue 7 professional working experiences thus far. In the process, I have gained proficiency in the technicalities of digital marketing, B2B/B2C sales, data analytics and e-commerce whilst honing my communication, interpersonal, and cooperative skills.
Merging my passions with my ambition to make a meaningful difference in the world is intrinsically fulfilling. I have led several volunteer and service initiatives including organizing concerts to raise funds for endangered animals, participating in a microfinance/development bank, managing community social media pages, deploying artificial reefs in Thailand's islands, and more.
I am humbled and grateful beyond words for the opportunities I have had thus far and am even more optimistic and motivated to continue experiencing, learning, and developing!
